Brand identity cost is set by four things: how many concepts you are shown, how many revision rounds the agreement allows, how many applications actually get produced, and whether the logo is drawn in one script or two. The mark on its own is a small line inside a much larger project.
What separates a logo from a full identity?
A logo is one mark. An identity is the system that makes it usable everywhere the company appears: the shop sign, the invoice, a social post, the website header, the packaging.
Buy the mark alone and you own a picture with no rules. Everyone who uses it picks their own colour, typeface and spacing, so the company turns up in ten shapes.
What does a full identity project include?
| Line item | What it covers | Why it matters |
|---|---|---|
| Research and positioning | Market, competitors, tone | A design that fits the business |
| Logo variants | Primary, horizontal, icon, single colour | Each placement needs its lockup |
| Colour system | Print and screen values, contrast | Colour holds print to screen |
| Typography | Arabic and Latin faces, hierarchy | Type carries half the character |
| Image style | How photographs are treated | New content still looks like you |
| Stationery | Card, letterhead, invoice, slides | What clients see every day |
| Applications | Signage, packaging, uniforms, vehicles | Where the design is tested |
| Usage guide | Rules, prohibitions, minimum sizes | It outlives its designer |
Those eight lines are what a brand identity cost is built from, and few businesses need all of them at once. A restaurant needs packaging long before slide templates.
Why the Arabic logo is a separate design, not a translation
Most quotes skip this, and it turns into the biggest argument after handover. Arabic script is connected, it has its own rhythm, it carries ascenders, descenders and dots, and it refuses an outline drawn for Latin.
Setting the Arabic name inside the Latin lockup gives you something cramped or heavy on one side. The correct work draws the Arabic mark from scratch with the same character but not the same forms, then tunes the pair to sit together.
That is separate work with its own hours, and it raises brand identity cost by an amount you can feel. A supplier offering “an Arabic version” at no extra charge usually means the name typed in a ready made font. That is typesetting, not logo design.
What drives brand identity cost up?
- The number of concepts. One considered route is not three directions, and each direction is a full pass of work.
- The number of revision rounds. Open ended revisions are the largest invisible line, which is why a serious offer states one.
- The number of applications. A card and a letterhead is one thing. Packaging, signage, uniforms and vehicles is another.
- Two scripts in the logo. An Arabic mark drawn from scratch, not a name set in a ready font.
- Trademark registration. Similarity checks, filing and the authority’s fees sit outside the design.
- The usage guide. A short document costs less than a full corporate manual.
- How ready you are. An unsettled name, or several decision makers with no approver, multiplies the rounds.
These are the lines that move between suppliers. Check the pricing page for our levels before sending a brief.
Design and registration are separate tracks. Owning a designed mark does not by itself give an uncontested right to use it; registration grants that right inside the country and classes you filed under, and the reference is WIPO. The preceding is general information, not legal advice, and a similarity check before approval saves a later redesign.
What do you receive at handover, and in which formats?
- Editable source files for every variant of the mark.
- Vector formats for large format printing and signage.
- Raster formats on transparent and on white for everyday use.
- A single colour and a reversed version for dark backgrounds and one colour printing.
- Font files or their licences with free ones marked apart from commercial.
- Stationery templates print ready with proper bleed.
- The usage guide in a format anyone can open.
That list is part of the brand identity cost you already paid, so ask for it in writing. Missing source files surfaces a year later, when a small change becomes a redraw.
Why does an identity without a usage guide fall apart?
After handover the identity passes through many hands: a staff member building a post, a print shop producing a sign, a developer coding the site. Each hits a decision nobody settled. How much clear space around the mark. Which backgrounds are allowed.
With no written reference each person answers by taste, the versions drift within months, and the brand stops being recognisable. The guide protects what you paid for. For the website side, read how to make your site stand out.
When is a refresh enough instead of a new identity?
| Situation | Better route | Reason |
|---|---|---|
| Customers know the mark but it looks dated | Refresh | Recognition is an asset |
| Colours and type are inconsistent, the mark is fine | A system around the mark | The system is at fault |
| The business, the name or the market changed | New identity | The positioning itself moved |
| The mark will not scale down or print in one colour | Technical redraw | A production defect |
| No Arabic mark and the market is Arabic | Add it as its own line | The Arabic logo is a design |
A refresh is lower in brand identity cost, in time and in risk. A new identity replaces everything carrying the mark, a bill that sometimes exceeds the design fee.
How do you compare brand identity cost quotes fairly?
Send the same brief to everyone you compare, then judge on five lines: the number of concepts, the revision rounds, the applications listed by name, whether the Arabic mark is drawn or typeset, and the handover file list.
Quotes that say “full brand identity” with no detail cause the arguments, because the phrase stretches from one logo file to an eight part system. For finished work, open our project portfolio, and to tie the identity to the site see the website design and development page.
Frequently asked questions
What determines the brand identity cost of a full project?
The concepts presented, the revision rounds agreed, the applications you need produced, whether the logo is drawn in one script or two, and how deep the guide goes. Registration sits outside the design, and your decision readiness moves the figure.
Do I need a full identity, or is a logo enough to start?
If the business appears in few places, a logo in its variants with colours and typefaces fixed in writing can carry you. Once you have signage, packaging, regular posts and a website, the system saves more than it costs, because later design follows a rule.
How many revision rounds are reasonable?
The number belongs in the offer, and two to three rounds on the chosen route is normal. Unlimited revisions sound generous but stretch the timeline and blur the decision. Name one approver, which shortens a project more than any other clause in the contract.
Is the Arabic logo really a separate line item?
Yes, in serious work, because it is drawn rather than translated. Arabic has connection, rhythm, dots and vertical movement unlike Latin, so forcing the name into one outline gives a weak result. Ask whether the Arabic version is drawn or typeset.
Should trademark registration come before the design?
The safer order is a similarity check before the concept is approved, then filing once it is. A conflict cannot then surface after the packaging is printed. The preceding is general information, not legal advice; fees are set by your local authority.
Get an estimate based on your scope
Send your sector, the applications you need and whether you want a logo in two scripts. You receive a written breakdown by line item instead of one number: the brand identity cost for your case, not a market average.
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Arqam Web
44 Central Axis, Al Saraya Mall, Lower Ground, Entrance 2, Sheikh Zayed, Giza, Egypt
Phone and WhatsApp: +20 111 872 1404 · Email: info@arqamweb.com
