Logo and wordmark
Primary mark, wordmark and compact versions.
Visual Identity
A brand people recognise at a glance.
Logos, colour and type systems, and the guidelines that keep them consistent, designed to work on your website, your social accounts and in print.
Several directions to choose from
Arabic & English as one system
All source files in your name
DeliverySeveral directions
Logo
Mark & wordmark
Colour
& type system
Guide
Brand guidelines
AR · EN
Bilingual type
The problem
A logo on its own is not a brand.
Without a system, every post, page and printout looks slightly different, and customers can't tell who you are.
01
No system
Colours, fonts and spacing get reinvented on every design.
02
Arabic as an afterthought
An English logo with an Arabic name squeezed in next to it.
03
No guidelines
Every designer and printer interprets the brand their own way.
04
Looks like everyone else
A generic mark that could belong to any company in the sector.
What's included
A complete identity, ready
to use everywhere
Arabic and English lockups
Both scripts designed together, not squeezed in afterwards.
Colour system
Primary and supporting colours with usage rules.
Typography
Arabic and Latin typefaces paired for web and print.
Brand guidelines
A clear document so every designer uses the brand the same way.
Ready-to-use templates
Social media templates and stationery in your new identity.
One identity. Two languages. Every screen.
In detail
We design a complete visual identity that reflects the professionalism of your brand and ensures you a distinctive presence.
Why Arqam Web
How we
compare.
The honest difference between hiring us, a freelancer, or a typical agency.
Arqam Web
- Competitor research before any sketch
- Several directions to choose from
- Arabic and English designed together
- Full guidelines document
- Applied to your website and social by the same team
Freelancer
- Straight to logo options
- One or two quick concepts
- Arabic added as an afterthought
- Logo files only
- You find someone else to apply it
Arqam Web
- Senior designer on your brand
- Clear written scope and price
- Source files in your name
- Built for web and social first
- Fast rounds on WhatsApp
Typical agency
- Junior designer after the pitch
- Open-ended creative fees
- Files held back
- Print-first thinking
- Slow email approvals
How we work
Six steps. No surprises.
Six clear steps, from the first brief to a handover in your name.
01
Brief
What you sell, to whom, and who you compete with.
02
Research
Competitor and market review before any sketch.
03
Directions
Several logo directions shown side by side.
04
Refine
Your chosen direction developed into the full mark.
05
System
Colour, type and usage rules for Arabic and English.
06
Handover
All files and a guidelines document, in your name.
Featured work
What we've built
arqamweb.com
Case study · 01
Resala UAE
United Arab Emirates
A certified translation company launching in the UAE, with a clear idea of how they wanted to look. Tested that idea against the market with competitor research, said what we thought, then built it properly.
UAE
Market
Research
First
Brand-led
Design
arqamweb.com
Case study · 02
Rabia
Saudi Arabia
A Saudi hospitality supplier who wanted one simple page in his logo colours. Showed several design directions and helped write the copy.
KSA
Market
Multiple
Directions
1 page
Scope
arqamweb.com
Case study · 03
Wujhat Blog
Travel blog
A travel blog earning through Booking affiliate referrals, where every second of load time is money. Audited what the theme and plugins were costing it, designed a new identity and rebuilt around speed.
Logo
New identity
Speed
Rebuild
SEO
Included
Pricing
Quoted after a short brief.
Essential Identity
1,305 $ one-time
Logo, palette, type — clean and ready to launch.
- 3 logo concepts
- Color palette
- Typography system (2 fonts)
- 1-page brand guidelines
- Business card design
- Social profile kit
- Light / dark / mono versions
- Additional language wordmark: +30% of plan price
- Delivery: 10–14 days
Brand System Pro
Most Popular3,175 $ one-time
Full visual system, ready for every touchpoint.
- Everything in Essential
- Logo lockups + variations
- Full type scale
- Iconography + patterns
- 30-page guidelines PDF
- Letterhead + email signature
- Presentation template (PPT/Keynote)
- 10 social templates (Canva)
- Additional language wordmark: +30% of plan price
- Delivery: 3–4 weeks
Strategy + Identity
6,105 $ one-time
Positioning, voice, and identity — built together.
- Everything in Brand System Pro
- 3 strategy workshops (90 min)
- Positioning + value prop
- Brand voice & tone
- Competitor & market analysis
- Naming / tagline (if needed)
- Persona definition
- Launch plan
- Additional language wordmark: +30% of plan price
- Delivery: 6–8 weeks
Not sure what fits your business?
A free 30-minute call, then a written scope and price.
Client voices
What clients say after working with us.
★★★★★
4.9
from 80+ client reviews
BD
HG
AS
Their team delivered a sleek design that perfectly reflects our brand.
BD
Bassel DiabLa Clinica
Youssef applied everything I imagined, and even suggested better ideas than I had initially requested.
HG
Huda GabrWebsite client
A professional company with very refined customer service. I highly recommend working with them.
AS
Ahmed SaberClient
FAQ
Common questions
The logo in all formats, the colour and type system, and a guidelines document showing how to use them, with all source files in your name.
Several, side by side, before you choose one to develop.
Yes. The Arabic and English versions are designed as one system, not translated at the end.
Yes. We handle the website and social media too, so the identity is applied by the same team.
Identity work is quoted to scope after a short brief. You receive a written price before anything starts.
Have more questions? Contact us
Masar Law
Kidana Travel
CID Group
SportReach
Ready for a brand people remember?
Let's design an identity
that works everywhere.
Tell us about your business. We'll send a short brief and a written quote.
