RH Automotive Case Study:
From Page Builder to Custom-Coded Performance
A German auto parts supplier selling across Europe, rebuilt from a page builder into a custom-coded front end on WordPress, with speed and search visibility as the brief.
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Visual Showcase
Crafted with precision, down to the pixel
Overview
How we transformed this business
The Problem
The first site did its job for years, but it was built on a page builder, which was the sensible choice for the goals and the budget at the time. As the company grew into the European market, that structure started to limit what could be done with loading speed and with ranking for the parts buyers were searching for.
Our Approach
We rebuilt the site from nothing rather than patching it. The front end was hand-coded for speed, and WordPress stayed underneath so the team could keep working the way they already knew. We also reworked the internal content to fit the new structure, and built the admin side around how RH Automotive actually run the site.
The Outcome
The rebuilt site loads on the terms a search engine rewards, and RH Automotive’s visibility in Google improved. Visits went up, enquiries followed, and the company’s online figures moved with it.
Project Story
From vision to launch — every step, intentional
- Met RH Automotive’s management to set the goals for the site
- Designed the site around selling German car parts to a European audience
- Presented the design and built it once the management approved it
- Launched the site and got it indexed in Google
- The original build used a page builder, which suited the goals and budget then
- Years of growth pushed the site past what that structure handled well
- Loading speed and search performance became the limiting factors
- Agreed a full rebuild rather than patching the existing site
- Redesigned and rebuilt the site from nothing
- Coded the interface by hand instead of assembling it in a builder
- Kept a custom WordPress backend so the team stayed on familiar ground
- Built for the loading speed an informational site needs to rank
- Reworked the internal content to match the new design
- Organised the pages around the parts and brands buyers search for
- Rebuilt the admin area around how the company manage the site day to day
- Handed over controls the team could use without coming back to us
- Search visibility improved once the rebuilt site was live
- Traffic grew, and more of it came from buyers looking for specific parts
- Enquiries from the European market increased
- The company saw the change reflected in their online numbers
Sound Familiar?
What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
Has Your Site Outgrown How It Was Built?
We rebuild websites that have hit the ceiling of their original structure, with hand-written code where it counts and WordPress where it helps.
