Egyptian Granites Case Study:
A Reference Site That Also Sells
A site that answers what people want to know about Egyptian granite, and puts the supplier in front of them at the moment the reading turns into an order.
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Visual Showcase
Crafted with precision, down to the pixel
Overview
How we transformed this business
The Problem
Egyptian granite is one of the most contested corners of the export market. Competitors sit in several countries at once and chase a very wide set of search terms, and most of the people searching are not ready to buy yet. They arrive wanting to know what Egyptian granite is, how the types differ, and where it is quarried. A site built only for buyers walks past almost everyone who is looking.
Our Approach
We built one site to serve both kinds of visitor. Informational pages answer the questions people ask while they are still researching. Commercial pages carry the products and the route to a request. The structure was planned around search from the first day, so each page speaks the language of its own audience and carries the reader toward the supplier when the reading is done.
The Outcome
The site reaches people far earlier than a product catalog would, and it keeps them when their reading turns into an order. On the search terms we set out to win, our client takes the larger share of the visits against the exporters they compete with.
Project Story
From vision to launch — every step, intentional
- Reviewed how competing exporters were positioned across several markets
- Mapped the search terms buyers and researchers use for Egyptian granite
- Separated the questions people ask from the terms people order on
- Drew on years of work with Egyptian marble and granite exporters
- Planned informational pages around what people want to know about Egyptian granite
- Planned commercial pages around the products and the request
- Set the internal routes that carry a reader toward the supplier
- Built the structure so new stone types and pages could be added later
- Designed pages that hold a reader and still make the offer obvious
- Built the product presentation around how exporters actually quote
- Made requesting a specific product simple from any page on the site
- Kept the build fast for visitors coming from Europe and the United States
- Optimised the site for the terms identified in the study
- Structured each page so search engines could read what it covers
- Connected the informational pages to the product pages they feed
- Tracked positions against the competing exporters
- Traffic grew as the informational pages started to rank
- Requests came from readers who arrived with a question rather than a product code
- The site took the larger share of visits on the terms we targeted
- We keep developing the site as the competition changes
Sound Familiar?
What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
Selling Egyptian Stone to the World?
We build and rank websites for marble and granite exporters, from the pages that answer a buyer's questions to the pages that bring in the order.
