CID Group Case Study:
From Zero Visibility to Market Leader in 90 Days
Web Design & Development
For the CID Group project, we developed a specialized website focused on exporting marble and granite to various countries around the world. The main objective was to improve the website’s visibility on Google search results (SEO), so we conducted an in-depth competitor analysis and evaluated their digital performance. We designed a website layout that adhered […]
The numbers speak for themselves
Lead Generation
PageSpeed Score
Organic Traffic
Avg. Load Time
Overview
How we transformed this business
The Problem
A Saudi-based digital services company with strong expertise — but an outdated website generating zero leads and invisible on search engines.
Our Approach
Build a bilingual, performance-first website engineered to establish authority, dominate organic search, and convert visitors into qualified leads.
The Outcome
A custom WordPress site with advanced SEO architecture, sub-second load times, and a conversion-focused design — delivering 147% more leads in 90 days.
Project Story
From vision to launch — every step, intentional
- Conducted 12 stakeholder interviews across departments
- Analyzed 8 direct competitors in the Saudi market
- Mapped the full customer journey from awareness to conversion
- Identified critical content gaps and SEO blind spots
- PageSpeed score of 41 — embarrassing for a web agency
- No Arabic content despite targeting Saudi businesses
- Generic portfolio with no case studies or proof of results
- Contact form buried with no clear conversion path
- Designed a modular component system for rapid content updates
- Planned bilingual (EN/AR) architecture with proper RTL support
- Defined conversion funnels: portfolio → case study → proposal request
- Set targets: 98+ PageSpeed, sub-1.5s load, 3× lead increase
- Built with modern stack: optimized assets, CDN, lazy loading
- Implemented structured data for agency and service pages
- Created detailed case studies with real metrics and results
- A/B tested CTAs, form placements, and social proof positioning
- Cross-browser testing on 20+ device/browser combinations
- Full GA4 and conversion tracking implementation
- 30-day post-launch sprint for data-driven refinements
- Achieved all performance targets within the first week
What We Built
Performance & Delivery
96/100 PageSpeed Score
Optimized asset delivery with WebP, lazy loading, and CDN for sub-second load times.
SEO-Engineered Structure
Semantic HTML, structured data, optimized meta, and content hierarchy built for search dominance.
Performance as a Feature
Speed wasn’t an afterthought — it was the foundation. Every architectural decision prioritized load time, from image optimization to code splitting and edge delivery.
Behind the Results
Why this project succeeded
Bilingual by Design
Arabic-first, not Arabic-as-an-afterthought. Full RTL support with culturally adapted content — not just translated text, but messaging crafted for the Saudi market.
Arabic-first, not Arabic-as-an-afterthought. Full RTL support with culturally adapted content — not just translated text, but messaging crafted for the Saudi market.
Conversion-First UX
Every page guides visitors toward a clear action — from exploring work to requesting a proposal.
Sound Familiar?
What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
Ready to Build a Website That<br>Actually Makes You Money?
We build high-performance websites engineered for growth, revenue, and measurable business results.
More Work
