One Page, Built Around a Logo

Rabia Case Study:
Several Directions, His Choice

A Saudi hospitality supplier who wanted one simple page in his logo colours. We showed him several directions and helped write the copy.

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Visual Showcase

Crafted with precision, down to the pixel

Overview

How we transformed this business

Challenge

The Problem

A brief of one word, "simple", a fixed palette taken from a logo, and no content written yet. Three ways for a small project to stall before it launches.

Strategy

Our Approach

We showed several design directions instead of defending one, so the choice belonged to the founder. Then we helped prepare the copy rather than waiting for it, and kept the scope to the one page the business actually needed.

Result

The Outcome

One page in Arabic with full right-to-left layout: three supply lines, six sectors, the client list by name, and a single call to action that produces a request for a price.

Project Story

From vision to launch — every step, intentional

Founder wanted something simple, not a platform or a catalogue
The palette was fixed by the logo before anything else was decided
Everything designed afterwards had to live inside it

Presented several directions instead of defending a single idea
Showed the range of what simple can look like inside those colours
He chose the one that suited him

Copy was not written when the design was approved
Helped prepare it rather than waiting for it
A site held up by unwritten copy is a site that stays unfinished

Produced the design from the chosen direction
Built a single page covering the company, three supply lines and six sectors
Added the client list and the quote request
Arabic with full right-to-left layout

Launched

What We Built

Performance & Delivery

One Page That Answers Everything

The company, three service lines, six sectors, the reasons to choose them, the clients and the contact details, in one scroll. One page a buyer reads to the end beats six they abandon at the second.

Three Supply Lines

Hotel and resort equipment, printing and packaging solutions, and promotional gifts, each given its own block rather than compressed into a sentence.

Six Sectors Served

Hotels and resorts, restaurants and cafés, palaces and private projects, companies and institutions, events and exhibitions, and hotel development projects. A buyer identifies themselves in that list before reading anything else.

The Client List, by Name

The Ritz-Carlton, Four Seasons, Hilton, Marriott, Le Méridien, Holiday Inn, Swissôtel and Raffles. In this trade the names are the argument.

A Palette Taken From the Logo

The colour decisions were not ours to make freely. They came from the mark the company already had, and the page was designed inside them.

A Quote Request as the Single Action

Everything on the page leads to one thing, because in this trade the site’s only job is to produce a request for a price.

Behind the Results

Why this project succeeded

We Showed Directions, Not a Design

The choice belonged to him.

When the brief is "simple" and the constraint is a logo, presenting one concept turns the review into a negotiation about taste. Presenting several turns it into a choice, which is faster and produces a decision the client actually owns.

We Helped Write the Content

The thing that usually stalls a small project.

The copy was not ready, and unwritten copy is the most common reason a finished design never becomes a live site. We helped prepare it rather than waiting, and the site launched.

The Logo Set the Palette

Working inside a decision already made.

The colours came from the mark the company already had. That is a constraint, and a useful one: it removes an entire category of argument, and it makes the finished site look like the company rather than like a template.

One Page Was the Right Answer

Scope decided honestly.

It would have been easy to sell more pages than this business needed. A supplier at this stage has one job for its website, turning a visitor into a request for a quotation, and one page does that better than six that dilute it.

Sound Familiar?