A Tax Consultancy Site for the UAE Market

Home of Tax Case Study:
Six Services, Six Pages

A tax and audit firm in Sharjah. In a field where client work stays confidential, the site is the only thing a prospect can inspect.

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Visual Showcase

Crafted with precision, down to the pixel

See It In Action

Watch the full project walkthrough

A detailed look at the design decisions, interactions, and results that brought this project to life.

Overview

How we transformed this business

Challenge

The Problem

A tax consultancy cannot publish its client work, because confidentiality is the product. So a prospect comparing firms judges what they can see, and the firm had no photography to build a site out of.

Strategy

Our Approach

We studied the competing firms first to establish what this market treats as the minimum for looking credible, split the offering into a page per service, and put the verifiable registration number where a prospect looks first.

Result

The Outcome

Six service pages, a consultation path, careers, a blog and the full legal set. The founder recorded his own review of the work after delivery, and it is on this page.

Project Story

From vision to launch — every step, intentional

Went through what the founder wanted the site to do
Read the information he sent about the firm and its services
Established which clients the firm was aiming at

Reviewed the sites of competing tax and audit firms in the market
Recorded what the market treats as the minimum for looking credible
A tax consultancy cannot publish its client work, so the site carries the whole burden of proof

Produced a design direction
Presented it to the founder
Approved

Firm had no photography to build the design around
Helped them create interim images so the design could be completed
Agreed they are temporary and to be replaced
A project that waits for perfect assets is a project that does not launch

Built the site with six service pages
Put the firm’s TAAN registration number at the top of the home page
Added the consultation path, careers and blog
Added disclaimer, terms, privacy and cookie policy
Launched

What We Built

Performance & Delivery

Six Services, Six Pages

Corporate tax, VAT, excise tax, audit and assurance, accounting and bookkeeping, and training programmes. A business searching for corporate tax help is not searching for a consultancy in general.

Credentials in the First Screen

The firm’s TAAN registration number sits at the top of the home page rather than in a footer. For regulated advice, the registration is the first thing a serious prospect checks.

A Consultation Path

A dedicated page for the visitor who has finished reading and wants to talk, kept separate from the general contact page.

A Careers Page

An advisory firm sells its people. A site with no way in for the people it wants to hire is working against half its own purpose.

A Blog

For tax, where the rules change and the firm’s value is knowing that before its clients do.

The Legal Set

Disclaimer, terms of service, privacy and cookie policy. Standard on any site, and not optional on one selling regulated financial advice.

Behind the Results

Why this project succeeded

The Founder Recorded a Review

He said it himself, on camera.

After delivery the founder recorded his own review of the work, and it is embedded on this page. We would rather show that than write a sentence claiming he was pleased. One of those is evidence and the other is us describing our own work.

The Site Is the Only Thing a Prospect Can Inspect

That is what raised the standard.

A tax consultancy cannot publish its client work, because confidentiality is the product. A prospect judging between firms judges what they can see, and the site is most of that. The competitor study was about establishing what this market treats as the minimum for looking credible.

We Solved the Image Problem Rather Than Waiting on It

No photography, no reason to stall.

The firm had no images, so we helped create interim ones and the design was completed and launched. They are placeholders and we say so. A project that waits for perfect assets does not launch, and a page that pretends placeholders are permanent ages badly.

Registration First, Claims Second

What a regulated buyer actually checks.

Putting the TAAN number at the top of the home page was deliberate. Any firm can describe itself as expert. A registration number is something a prospect can go and verify, and in a market full of firms describing themselves, the verifiable line does more work than the descriptive ones.

Sound Familiar?