Bilingual Website for a Saudi Law Firm

Masar Law Case Study:
The Second Time, They Saw It First

A Riyadh law firm arrived with a website they had already paid for and did not want to keep. The rebuild started by listening to why.

Visit Website

Visual Showcase

Crafted with precision, down to the pixel

Overview

How we transformed this business

Challenge

The Problem

A site already built and already rejected. The firm had paid for a website they would not use, and had no appetite for a second disappointment.

Strategy

Our Approach

Nothing asked on trust. We sent our previous work for them to review on their own time, then designed the interface and put it in front of them before a line of the site was built.

Result

The Outcome

A bilingual site covering fourteen practice areas, with consultation booking, a blog and a client section, delivered against the requests recorded at the start. The firm asked to keep working with us.

Project Story

From vision to launch — every step, intentional

Took the referral and arranged a first meeting with the firm’s management
Went through the existing site with them and recorded, item by item, what they wanted changed
Separated what was a design problem from what was a structure problem
Left with a written record of their requests rather than an assumption of what they meant

Presented a selection of previous work during the meeting
Sent the full selection at their request so they could review it on their own time
Left the decision with them rather than pressing for it in the meeting
They came back the following day and accepted the proposal

Reviewed the requests from the first meeting against what the firm actually does
Mapped the fourteen practice areas and how a visitor would find the right one
Planned the site in Arabic as the primary language with English alongside
Set out the pages: home, about, services, clients, blog and contact

Designed the interface and presented it to the firm for review
They asked for additions and changes
Implemented every one of them and presented the revised design
Development began only once the design was settled

Built the approved design as a bilingual site
Added consultation booking with the visitor selecting the service it concerns
Set up the blog, the client section and the contact routes including WhatsApp
Delivered the site, and the firm asked to keep working with us and offered to refer us on

What We Built

Performance & Delivery

Fourteen Practice Areas

Each area of the firm’s work has its own page, from administrative litigation before the Board of Grievances to enforcement and debt collection, so a visitor lands on the one that matches their problem.

Consultation Booking

A visitor books a consultation and selects the service it concerns, so the firm knows what the enquiry is about before answering it.

Arabic and English

The site runs in Arabic as the primary language with a full English version, which matters for a firm whose work includes foreign investors entering the Saudi market.

The Firm’s Method, Written Out

A four-step section on how the firm works with a client, from the first diagnosis to the long-term arrangement, so a prospect knows what happens after they call.

Clients and Blog

A client section and a blog, both editable from the dashboard, so the firm can keep adding to the site without coming back to us.

Direct Contact Routes

Phone, email and WhatsApp reachable from every page, because a legal problem is rarely something the visitor wants to leave until tomorrow.

Behind the Results

Why this project succeeded

Starting From What Went Wrong

The brief already existed. It was sitting in a site they did not want.

A firm coming to a second agency has already told the first one what they wanted. Rather than starting a fresh discovery, we went through the site they had and asked what was wrong with each part of it. That conversation produced a sharper specification than a blank-page brief would have, because every request was attached to something they could point at.

Deciding Without Us in the Room

We sent the portfolio and stopped talking.

In the meeting we showed part of our previous work. They asked us to send it so they could go through it themselves. We sent it and left the decision with them. They accepted the following day. A client who has already paid once for something they could not use is not helped by pressure. They are helped by evidence and the time to look at it.

The Design Came Before the Code

They saw the interface, asked for changes, and got them before development started.

We designed the interface and put it in front of the firm before writing the site. They asked for additions and edits, and we implemented them. Only then did development begin. It is the cheapest point at which to change your mind, and for a client on their second attempt it is also the point at which the work stops being a promise.

The Relationship After Delivery

The handover was not the end of the arrangement.

The site was delivered against the requests recorded at the start. The firm asked to continue working with us and offered to refer us to others. That pattern, the client coming back and sending people, is the one we watch most closely, because it is the only measure of the work a client controls entirely.

Sound Familiar?