AJ Cleanse Case Study:
Winning a Crowded London Market on a Realistic Budget
A cleaning company in one of the most contested service markets in the UK, given a site that competes above its budget and turns every enquiry into a WhatsApp conversation.
Overview
How we transformed this business
The Problem
London cleaning services is a crowded market, and AJ Cleanse were up against companies with far bigger budgets. They needed a site that could stand next to those competitors and earn trust in seconds, but the budget would not stretch to the kind of build that outclasses everyone on the page. They were also close to invisible in Google results.
Our Approach
We studied the competitors first, then put more than one option on the table. One route was built to clearly outperform everything else in the market. Another sat just ahead of the competition at a cost that matched the budget AJ Cleanse actually had. We set out what each one would and would not do, so the decision stayed with them.
The Outcome
AJ Cleanse chose the option that fitted their budget, and we pushed that build as far as it would go. The site now sends enquiries straight into WhatsApp where the team already works, and the search and Google Business Profile work brought in traffic and visibility that fed through to their bookings.
Project Story
From vision to launch — every step, intentional
- Reviewed how cleaning companies across London present themselves online
- Identified where competitor sites lose trust and where they hold it
- Mapped what a customer checks before booking a cleaner
- Set a realistic bar for what AJ Cleanse needed to beat
- Presented a premium build designed to outperform every competitor reviewed
- Presented a lighter build that still sat ahead of the market at a workable cost
- Explained the trade-offs of each option in plain terms
- AJ Cleanse chose the build that matched the budget they had
- Started from a multi-page structure covering each service separately
- Reworked it into one page when AJ Cleanse asked for a simpler journey
- Ordered the sections around what a first-time visitor needs to see
- Pointed booking, contact and enquiry actions at the company WhatsApp
- Reviewed the photo library the company supplied
- Kept the images that held up and replaced the rest with representative shots
- Used representative imagery only for service and background sections
- Kept the completed-work section to genuine photographs of their own jobs
- Set up and structured the Google Business Profile to collect reviews
- Worked on the site so it could surface for local cleaning searches
- Delivered a fast single page built to convert on a phone
- Visits and visibility grew, and the company saw it in their bookings
Sound Familiar?
What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
Competing Against Bigger Budgets?
We build service websites that punch above their weight, from the first competitor review through to local search and booking.
