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The Stages of a Website Project From Kickoff to Launch
The stages of a website project are seven: scoping, content, design, build, review, launch and life after launch. The order is not decorative. Each stage closes before the next opens, and reopening a closed stage is the single biggest cause of delay on website projects. The stages of a website project and who owns each […]
Your Website’s Goal: What Do You Want Visitors to Do?
Your website goal is the answer to one question: what do you want a visitor to do once the page opens? Having a website is not a goal in itself. The goal is a specific action the visitor takes, and the design, the copy and the buttons are all built around it. The website goal […]
How to benefit from your website
How you benefit from your site is a question that usually gets asked after the site is finished, and that is the root of the problem. A site built before anyone defined the return it should produce comes out looking good and then sits there. This guide flips the order. You will get six ways […]