دراسة حالة Solafet Alsharq:
في السوق منذ 2000، وعلى الإنترنت منذ الآن
مورّد ضيافة سعودي يعمل منذ عام 2000، لا يعرفه إلا من تعامل معه من قبل. الموقع جعل هذه السمعة قابلة للعثور عليها.
زيارة الموقع
الأرقام تتحدث عن نفسها
Lead Generation
PageSpeed Score
Organic Traffic
Avg. Load Time
عرض بصري
صُنع بدقّة حتى آخر بكسل
نظرة عامة
كيف طوّرنا هذا العمل
المشكلة
ربع قرن من التوريد لكبرى مجموعات الفنادق السعودية، ولا يكاد شيء منه يظهر لأحد خارج العلاقات القائمة. سمعة حقيقية ولا يمكن الوصول إليها في الوقت نفسه.
منهجنا
درسنا السوق أولًا لضبط التصميم على مستوى مورّد بهذه المكانة، ثم رتبنا الصفحات حول ما يسأله مدير المشتريات فعلًا، لا حول الصورة التي ترى بها الشركة نفسها.
النتيجة
سبع صفحات بالعربية بتخطيط كامل من اليمين إلى اليسار: ثلاثة خطوط توريد، وستة قطاعات مخدومة، وقائمة العملاء في صفحة مستقلة، وإجابات عن ستة أسئلة متكررة. كل شيء يقود إلى طلب عرض سعر.
قصة المشروع
من الرؤية إلى الإطلاق — كل خطوة مدروسة
- Went through what the company needed the site to present
- Services, previous work, partners and the ways to reach them
- A supplier trading since 2000 does not need to be made to look new
- Studied the market to arrive at the right direction for a supplier of this standing
- Established what reads as credible in this trade
- The common mistake is giving an established supplier the startup’s design
- Produced the first design concept
- Presented it
- Approved
- Built the site in Arabic, right to left throughout
- Seven pages: services, sectors, clients, why us, FAQ, about and contact
- Loaded the three supply lines, the six sectors and the client list
- Routed every call to action to a request for a quotation
- Launched
- A reputation built since 2000 became findable by people outside the existing relationships
ما الذي بنيناه
الأداء & التسليم
Three Supply Lines, Clearly Separated
Hotel supplies and equipment, printing and packaging solutions, and promotional gifts. Three distinct businesses under one supplier, presented as three rather than blurred into a general capability statement.
A Page for the Sectors They Serve
Hotels and resorts, royal palaces, restaurants and cafés, companies and institutions, advertising and events firms, and printing and branding companies. A buyer wants to know you have supplied someone like them before reading anything else.
The Client List, on a Page of Its Own
Four Seasons, Holiday Inn, Le Méridien, Rosewood, Swissôtel Makkah, Raffles Makkah, The Ritz-Carlton, Marriott Jabal Omar Makkah and NCB. Names, not a decorative strip at the bottom of the home page.
Six Recurring Questions, Answered
What they supply, whether products can be branded, delivery coverage, how long they have traded, how to request a quote, and what separates them from other suppliers. The questions a procurement manager sends in a first email, answered before it is written.
A Quote Path, Not a Contact Form
The site’s job in this trade is to produce a request for a quotation, so everything routes there.
Arabic, Right to Left, Throughout
Built for Arabic from the first layout rather than mirrored afterwards.
خلف النتائج
لماذا نجح هذا المشروع
A Reputation That Existed Offline
The company was known, and only to the people who already knew it.
A quarter of a century supplying major Saudi hotel groups is a serious asset, and until this project it was invisible to anyone outside the existing relationships. The site’s job was not to make the company look bigger. It was to make what already existed findable.
The Design Had to Match the Age of the Business
The most common mistake in this sector.
An established supplier presented in the visual language of a new venture reads as less credible, not more modern. We studied the market first specifically to get that calibration right, and the design was approved on the first concept.
Structured Around the Buyer’s Questions
Not around the company’s org chart.
The page order follows what a procurement manager asks and in what order: what you supply, who you supply, who else buys from you, why you, how do I get a price. A site organised around how the business sees itself would have opened with the company history.
The Logos Are the Argument
The names on that page are the whole case.
In business-to-business supply the client list is the argument. Putting it on a page of its own rather than in a decorative strip treats it as evidence rather than decoration, which is what it is: a buyer who sees Four Seasons and The Ritz-Carlton on a supplier's page has learned more in one glance than any paragraph could tell them.
هل يبدو هذا مألوفًا؟
ماذا يعني هذا لك
- تعاني من زيارات قليلة وظهور شبه معدوم؟
- معدلات تحويل ضعيفة رغم جودة منتجاتك؟
- موقع بطيء وقديم يضرّ بمصداقيتك؟
- منافسوك يتفوّقون عليك في كل عملية بحث؟
لنحقّق نتائج مماثلة لأعمالك.
هل أنت جاهز لبناء موقع إلكتروني يحقق لك أرباحًا فعلية؟
نبني مواقع ويب عالية الأداء، مصممة لتحقيق النمو وزيادة الإيرادات ونتائج أعمال قابلة للقياس.