Home of Tax Case Study:
Six Services, Six Pages
A tax and audit firm in Sharjah. In a field where client work stays confidential, the site is the only thing a prospect can inspect.
Visit Website
عرض بصري
صُنع بدقّة حتى آخر بكسل
شاهده على أرض الواقع
شاهد الجولة الكاملة للمشروع
نظرة تفصيلية على قرارات التصميم والتفاعلات والنتائج التي أحيت هذا المشروع.
نظرة عامة
كيف طوّرنا هذا العمل
The Problem
A tax consultancy cannot publish its client work, because confidentiality is the product. So a prospect comparing firms judges what they can see, and the firm had no photography to build a site out of.
Our Approach
We studied the competing firms first to establish what this market treats as the minimum for looking credible, split the offering into a page per service, and put the verifiable registration number where a prospect looks first.
The Outcome
Six service pages, a consultation path, careers, a blog and the full legal set. The founder recorded his own review of the work after delivery, and it is on this page.
قصة المشروع
من الرؤية إلى الإطلاق — كل خطوة مدروسة
- Went through what the founder wanted the site to do
- Read the information he sent about the firm and its services
- Established which clients the firm was aiming at
- Reviewed the sites of competing tax and audit firms in the market
- Recorded what the market treats as the minimum for looking credible
- A tax consultancy cannot publish its client work, so the site carries the whole burden of proof
- Produced a design direction
- Presented it to the founder
- Approved
- Firm had no photography to build the design around
- Helped them create interim images so the design could be completed
- Agreed they are temporary and to be replaced
- A project that waits for perfect assets is a project that does not launch
- Built the site with six service pages
- Put the firm’s TAAN registration number at the top of the home page
- Added the consultation path, careers and blog
- Added disclaimer, terms, privacy and cookie policy
- Launched
ما الذي بنيناه
الأداء & التسليم
Six Services, Six Pages
Corporate tax, VAT, excise tax, audit and assurance, accounting and bookkeeping, and training programmes. A business searching for corporate tax help is not searching for a consultancy in general.
Credentials in the First Screen
The firm’s TAAN registration number sits at the top of the home page rather than in a footer. For regulated advice, the registration is the first thing a serious prospect checks.
A Consultation Path
A dedicated page for the visitor who has finished reading and wants to talk, kept separate from the general contact page.
A Careers Page
An advisory firm sells its people. A site with no way in for the people it wants to hire is working against half its own purpose.
A Blog
For tax, where the rules change and the firm’s value is knowing that before its clients do.
The Legal Set
Disclaimer, terms of service, privacy and cookie policy. Standard on any site, and not optional on one selling regulated financial advice.
خلف النتائج
لماذا نجح هذا المشروع
The Founder Recorded a Review
He said it himself, on camera.
After delivery the founder recorded his own review of the work, and it is embedded on this page. We would rather show that than write a sentence claiming he was pleased. One of those is evidence and the other is us describing our own work.
The Site Is the Only Thing a Prospect Can Inspect
That is what raised the standard.
A tax consultancy cannot publish its client work, because confidentiality is the product. A prospect judging between firms judges what they can see, and the site is most of that. The competitor study was about establishing what this market treats as the minimum for looking credible.
We Solved the Image Problem Rather Than Waiting on It
No photography, no reason to stall.
The firm had no images, so we helped create interim ones and the design was completed and launched. They are placeholders and we say so. A project that waits for perfect assets does not launch, and a page that pretends placeholders are permanent ages badly.
Registration First, Claims Second
What a regulated buyer actually checks.
Putting the TAAN number at the top of the home page was deliberate. Any firm can describe itself as expert. A registration number is something a prospect can go and verify, and in a market full of firms describing themselves, the verifiable line does more work than the descriptive ones.
هل يبدو هذا مألوفًا؟
ماذا يعني هذا لك
- تعاني من زيارات قليلة وظهور شبه معدوم؟
- معدلات تحويل ضعيفة رغم جودة منتجاتك؟
- موقع بطيء وقديم يضرّ بمصداقيتك؟
- منافسوك يتفوّقون عليك في كل عملية بحث؟
لنحقّق نتائج مماثلة لأعمالك.
هل أنت جاهز لبناء موقع إلكتروني يحقق لك أرباحًا فعلية؟
نبني مواقع ويب عالية الأداء، مصممة لتحقيق النمو وزيادة الإيرادات ونتائج أعمال قابلة للقياس.
ذات صلة مشاريع.
Rabia Website
One Page, Built Around a Logo
Solafet Alsharq Website
Putting an Established Hospitality Supplier Online
SportReach Website
A Saudi Sports Agency Site Built From Nothing