Don't Sit-Get Fit Case Study:
We Showed Him Sites Before We Drew Any
A new American health and fitness brand with a shop. We showed the founder existing sites before drawing any, so nothing was lost in translation.
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The Problem
A brand new to the world, briefed over video calls across a time-zone gap. Everyone agrees on words like clean and energetic until the first design is presented and it turns out they meant different things.
Our Approach
Before designing anything we put existing sites in front of him as references and asked him to confirm the direction. Then a full study with the quote attached, agreed before any design work began.
The Outcome
A content platform with a resource library, member stories, videos and a blog, plus a shop with cart, checkout and accounts. Handed over ready for the client to fill.
قصة المشروع
من الرؤية إلى الإطلاق — كل خطوة مدروسة
- Held online meetings with the founder across a time-zone gap
- Wrote down what the platform had to do: content on healthy living and fitness
- Recorded the requirement for member stories and a resource library
- Recorded the requirement for a shop selling sports and gym products
- Presented existing sites as references rather than describing a direction in words
- Asked him to confirm this was what he was looking for
- He confirmed it
- Cheap step, and the one that prevents a design being rejected for a reason nobody could name beforehand
- Produced a full study of the project
- Attached the quote to it
- Agreement reached before any design work started
- Designed and presented
- He asked for a small number of additions and changes
- Implemented them
- Design approved
- Built the platform and the shop
- Handed over with the structure in place
- Content library and product range are the client’s next stages
ما الذي بنيناه
الأداء & التسليم
A Resource Library in Four Types
Tools, supplements, downloadable PDFs and external links in one content type under four categories, so a resource is added as a record rather than as a new page.
A Stories Section
Member transformation stories with their own place on the site, because in this field the evidence people actually read is somebody else’s before and after.
A Video Section
Get Fit videos as their own area rather than embeds scattered through the blog.
A Blog
Standard posts for long-form articles, kept separate from the resource library so the two do not compete for the same page.
A Shop
Cart, checkout, customer accounts, and the shipping and terms pages a real shop needs, ready for the product range to be loaded.
The Pages a New Brand Needs on Day One
Our Story with the founder on it, a community page, newsletter signup, FAQs, contact, terms and privacy. A new brand has no reputation to trade on, so the pages that establish who it is have to exist from the start.
خلف النتائج
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He Came by Recommendation
A previous client sent him.
This project started because someone we had already worked with passed our name on. That is the shortest sales cycle there is, and the least forgiving: a referral makes a promise on your behalf before you have said anything.
We Showed Him Sites Before We Drew Any
The cheapest hour on the project.
Rather than assume we had understood a brief given over video calls across a time-zone gap, we put existing sites in front of him and asked him to confirm the direction. He did. Everything after that was a discussion about detail, and the revisions he asked for were small enough to prove the step had worked.
A Study and a Price Before Any Design
Agreed first, not negotiated later.
We produced a full study of the project with the quote attached, and it was agreed before design began. On a first project with a client on another continent, the alternative is discovering a mismatch about scope halfway through, in writing, at a distance.
Delivered Ready for the Next Stages
The build is finished. The brand is beginning.
The platform and the shop are handed over and working. The content library and the product range are the client’s next stages, and we are not presenting his starting position as a result of ours. When the brand has figures worth showing, that will be a different page.
هل يبدو هذا مألوفًا؟
ماذا يعني هذا لك
- تعاني من زيارات قليلة وظهور شبه معدوم؟
- معدلات تحويل ضعيفة رغم جودة منتجاتك؟
- موقع بطيء وقديم يضرّ بمصداقيتك؟
- منافسوك يتفوّقون عليك في كل عملية بحث؟
لنحقّق نتائج مماثلة لأعمالك.
هل أنت جاهز لبناء موقع إلكتروني يحقق لك أرباحًا فعلية؟
نبني مواقع ويب عالية الأداء، مصممة لتحقيق النمو وزيادة الإيرادات ونتائج أعمال قابلة للقياس.
ذات صلة مشاريع.
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